Jeff Wemmer, a competitive cyclist who fell hard for CamelBak, was so impressed by the product that he started bringing packs to races to sell them. Talk about a fan. CamelBak eventually hired him, and in 1993, Jeff embarked on a road trip to keep the start-up running during very tough times. Company lore has it that Jeff visited bike shops from Florida to California, pitching our product from the back of his motorcycle. Each order Jeff faxed back to the factory literally breathed another day of life back into CamelBak.